scooters, vacation, fall

My project will most likely yield information about culture, which applies more to academics than the majority of the global populace.
Using "a print medium" would take this information to the proper audience, people who seek out and are interested in the specifics of the advertising microcosm I am looking into. An academicy type paper in a the library or posted online would be useful in reaching these type people. Print would only make my research available to a select few people (those who can read, those who can read English, those in a certain geographic area if the research is only printed, etc.) but those would be the people who would need to access it anyways. Posting it on the internet would give access to more academic types, who must have internet access and the ability to read, but again are the people this is aimed at.
Video would also be a good way to reach the proper audience, however, the means of dissemination to the target audience would be more difficult. Because my project is rather graphic oriented, it would be useful to have a vehicle with which to showcase these graphics. The project would also be open to people who don't speak English or whatnot. Posting it on the web would be a good way to get it out, but I feel that a video on the internet would not necessarily make it to the proper audience or be as easy to reference.